{
    "title": "AV\u00c8NE | NEW Ultra S\u00e9rum SPF50+",
    "modified_at": "2026-04-01 10:00:02",
    "published_at": "2026-04-01 10:00:00",
    "url": "https://avene.prezly.com/avene-ultra-serum-spf50",
    "short_url": "http://prez.ly/vV7d",
    "culture": "en_BE",
    "language": "EN",
    "slug": "avene-ultra-serum-spf50",
    "body": "<p style=\"text-align: justify\">Avec <strong>Ultra S&eacute;rum SPF50+</strong>, Av&egrave;ne propose un geste in&eacute;dit dans la routine skincare : une protection solaire qui s&rsquo;utilise comme un s&eacute;rum, d&egrave;s la premi&egrave;re &eacute;tape du matin. Sa texture l&eacute;g&egrave;re offre une haute protection SPF50+ au quotidien.</p><p style=\"text-align: justify\">Sa formule associe des filtres solaires performants &agrave; un complexe de vitamines Cg, Eg et B3 aux propri&eacute;t&eacute;s antioxydantes. Ensemble, ils <strong>prot&egrave;gent</strong> <strong>la peau</strong> <strong>contre les UVB, les UVA et la lumi&egrave;re bleue</strong> tout en contribuant &agrave; prot&eacute;ger les cellules de la peau. </p><p style=\"text-align: justify\">Appliqu&eacute; au d&eacute;but de la routine, avant la cr&egrave;me et le maquillage, Ultra S&eacute;rum SPF50+ peut remplacer une cr&egrave;me solaire classique. </p><p style=\"text-align: justify\">La gamme se d&eacute;cline en <strong>trois s&eacute;rums</strong> pour r&eacute;pondre aux diff&eacute;rents besoins de la peau :</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Hydrate durablement</strong> : enrichi en panth&eacute;nol pour une hydratation longue dur&eacute;. </span></li><li><span><strong>Active l&rsquo;&eacute;clat</strong> : formul&eacute; avec une concentration &eacute;lev&eacute;e de vitamine Cg pour illuminer la peau. </span></li><li><span><strong>Repulpant</strong> : &agrave; base d&rsquo;acide hyaluronique pour une action anti-&acirc;ge. </span></li></ul><div\n    id='gallery-68c49773-5d33-4891-b19b-4591a6d0f8eb'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><p>Dossier de presse :</p><a href='https://cdn.uc.assets.prezly.com/a89a6f1d-c2f5-4a8c-8c60-cd9434607a81/-/inline/no/embargo-1032026aveneultra-serumdossier-de-presse.pdf' class='release-content-attachment' id='attachment-a89a6f1d-c2f5-4a8c-8c60-cd9434607a81' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='a89a6f1d-c2f5-4a8c-8c60-cd9434607a81'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Embargo 1 03 2026 Av&egrave;ne Ultra Serum Dossier De Presse</strong>\n        <em class='release-content-attachment__subtitle'>Embargo 1.03.2026_Av&egrave;ne_Ultra serum_Dossier de presse.pdf - 4 MB</em>\n    </span>\n</a><p>Plus d&#039;images :</p><div id=\"bookmark-9b0b069f-b6ea-421c-92eb-1bb467fa41cc\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://avene.prezly.com/media/album/49925\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2F974a9264-e6c7-46c3-932a-96a16aecaad5%2F?ar=1%3A1&amp;fit=crop&amp;s=290c58067107ab3640f88517e5ddd663)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://avene.prezly.com/media/album/49925\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"9b0b069f-b6ea-421c-92eb-1bb467fa41cc\"\n           >\n                Media gallery: Ultra S\u00e9rum            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                13 images            </div>\n        \n        <a href=\"https://avene.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Favene.prezly.com%2Fmedia%2Falbum%2F79928b4c-28bd-483f-94c4-d7f9deb33660&newsroom=9e45c241-046c-4ec2-bd83-8ccfd0f635da\" aria-hidden=\"true\" />\n            Av\u00e8ne        </a>\n    </div>\n</div>\n<p>Plus d&#039;infos :</p><div class=\"release-content-contact\" id=\"contact-5f81a1f2-aa3c-4c7b-ba5a-94089f6911e5\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/5a4da5bd-bc1f-4ba0-9f62-be23753f75b7/-/crop/1229x1230/135,17/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Stephanie Boucquillon\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Stephanie Boucquillon</strong>\n        <em class=\"release-content-contact__description\">Senior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:stephanie@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"stephanie@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>stephanie@top-secret.be</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-81854250-2b3d-4ffb-bcc6-1b87ce2c829f\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/844a3552-a070-4423-bc07-595d3dc02243/-/crop/773x773/4,0/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Marie Trenker\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Marie Trenker</strong>\n        <em class=\"release-content-contact__description\">Junior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:marie.trenker@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"marie.trenker@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>marie.trenker@top-secret.be</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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        {
            "caption": "Av\u00e8ne Ultra Serum Eclat  39,5\u20ac (2)",
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    "contacts": [
        {
            "name": "Stephanie Boucquillon",
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            "description": "Senior Account",
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    "author": {
        "first_name": "Elsa",
        "last_name": "Joris"
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