{
    "title": "AV\u00c8NE | NEW Ultra S\u00e9rum SPF50+",
    "modified_at": "2026-04-01 10:00:02",
    "published_at": "2026-04-01 10:00:00",
    "url": "https://avene.prezly.com/avene-new-ultra-serum-spf50",
    "short_url": "http://prez.ly/P18d",
    "culture": "en_BE",
    "language": "EN",
    "slug": "avene-new-ultra-serum-spf50",
    "body": "<p style=\"text-align: justify\">Met <strong>Ultra S&eacute;rum SPF50+</strong> biedt Av&egrave;ne een unieke toevoeging aan de huidverzorgingsroutine: een zonnebescherming die als een serum wordt gebruikt, als eerste stap in de ochtend. De lichte textuur biedt dagelijks een hoge bescherming met SPF50+.</p><p style=\"text-align: justify\">De formule combineert krachtige zonnefilters met een complex van vitamine Cg, Eg en B3 met antioxiderende eigenschappen. Samen<strong> beschermen </strong>ze <strong>de huid tegen UVB-, UVA- en</strong> <strong>blauw licht</strong> en helpen ze de huidcellen te beschermen.</p><p style=\"text-align: justify\">Ultra S&eacute;rum SPF50+ wordt aan het begin van de routine aangebracht, v&oacute;&oacute;r de cr&egrave;me en de make-up, en kan een klassieke zonnecr&egrave;me vervangen. </p><p style=\"text-align: justify\">Het assortiment bestaat uit <strong>drie serums</strong> om aan de verschillende behoeften van de huid te voldoen:</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Langdurige hydratatie</strong>: verrijkt met panthenol voor langdurige hydratatie.</span></li><li><span><strong>Activeert de glans</strong>: hoge concentratie vitamine Cg voor een stralende huid.</span></li><li><span><strong>Opvullend</strong>: op basis van hyaluronzuur voor een anti-aging werking. </span></li></ul><div\n    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<span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Av&egrave;ne Ultra Serum Persmap</strong>\n        <em class='release-content-attachment__subtitle'>Av&egrave;ne_Ultra serum_Persmap.pdf - 16 MB</em>\n    </span>\n</a><p>Meer afbeeldingen :</p><div id=\"bookmark-7ce2a9bb-7b2f-43b5-855b-671b1ea1cd1c\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://avene.prezly.com/media/album/49925\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2F974a9264-e6c7-46c3-932a-96a16aecaad5%2F?ar=1%3A1&amp;fit=crop&amp;s=290c58067107ab3640f88517e5ddd663)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://avene.prezly.com/media/album/49925\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"7ce2a9bb-7b2f-43b5-855b-671b1ea1cd1c\"\n           >\n                Media gallery: Ultra S\u00e9rum            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                13 images            </div>\n        \n        <a href=\"https://avene.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Favene.prezly.com%2Fmedia%2Falbum%2F79928b4c-28bd-483f-94c4-d7f9deb33660&newsroom=9e45c241-046c-4ec2-bd83-8ccfd0f635da\" aria-hidden=\"true\" />\n            Av\u00e8ne        </a>\n    </div>\n</div>\n<p>Meer info :</p><div class=\"release-content-contact\" id=\"contact-5f81a1f2-aa3c-4c7b-ba5a-94089f6911e5\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/5a4da5bd-bc1f-4ba0-9f62-be23753f75b7/-/crop/1229x1230/135,17/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Stephanie Boucquillon\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Stephanie Boucquillon</strong>\n        <em class=\"release-content-contact__description\">Senior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:stephanie@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"stephanie@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>stephanie@top-secret.be</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-81854250-2b3d-4ffb-bcc6-1b87ce2c829f\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/844a3552-a070-4423-bc07-595d3dc02243/-/crop/773x773/4,0/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Marie Trenker\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Marie Trenker</strong>\n        <em class=\"release-content-contact__description\">Junior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:marie.trenker@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"marie.trenker@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>marie.trenker@top-secret.be</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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        {
            "caption": "Av\u00e8ne Ultra Serum Eclat  39,5\u20ac (2)",
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        {
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    "contacts": [
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    "author": {
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